About us
Our story
We want our consumers to truly appreciate the journey behind every bottle beginning with the selection of the agave, through the artisanal process, and into the traceability that honors the authenticity of our mezcal..
As with many Mexican stories, ours was born from the bond between father and son—joining forces in a family project unlike any other. It all began with the Denomination of Origin in Michoacán; through meeting and learning from local producers, we discovered the chance to do something uncommon in the region: create exotic blends. Instead of simply selling what others sold, we aspired to craft a culinary journey an invitation to savor rare and lesser-known agave varieties.
Our goal
To feel part of something bigger. Beyond enjoying mezcal, it’s about belonging to a community that honors authenticity, artistry, and the beauty of what’s well made. It’s not merely choosing a bottle it’s choosing a way of life, a status, and an experience of connection with yourself and those around you. At Raíces Eternas, we don’t just sell mezcal—we offer quality, meaning, and the feeling of sharing life with your loved ones.
We believe that when passion and dedication go into a product, they are always recognized by those who enjoy it. At Raíces Eternas, we put heart above all—into every bottle, into the people who make it possible, and into the environment that sustains us. What we receive, we return with gratitude through our work.
What makes us different
Behind every bottle of Raíces Eternas is a story woven with passion, tradition, and innovation. The numbers you see are more than statistics they are milestones of our journey, symbols of our identity, and proof of what drives us: the pursuit of unforgettable experiences..
42%
Our alcohol level is just right: neither too strong nor too diluted.
70%
of the mezcals are Espadín
0
No mezcal brand from Michoacán is present in the major points of sale across the globe.